2024-03-29T08:59:08Zhttp://oai-repositori.upf.edu/oai/requestoai:repositori.upf.edu:10230/357912021-06-30T17:40:31Zcom_10230_20645com_10230_16441col_10230_33553
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Müller, Annabel
author
2018
With the increasing popularity of the online video-sharing platform YouTube, some of its
most-followed users have attained vast amounts of subscribers to their channels, enabling
them to reach and influence large online audiences. This development has transformed
YouTubers into non-traditional social media gatekeepers making them relevant figures to
consider for the practice of media relations in public relations. This study investigates
YouTubers’ motivations for creating content on YouTube, their considerations regarding PRsponsored
content on their channels, and what influences them in building relationships with
PR practitioners. For this purpose, a qualitative research design comprised of semi-structured
interviews with 5 YouTubers from different content backgrounds was conducted. The findings
of this study provide interesting insights into YouTubers’ perceptions of sponsored content on
their channels, and help to understand what contributes to positive relationships between
YouTubers and PR practitioners.
http://hdl.handle.net/10230/35791
Exploring YouTuber considerations on public relations-sponsored content on their channels
oai:repositori.upf.edu:10230/357922021-06-30T17:39:10Zcom_10230_20645com_10230_16441col_10230_33553
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Honisch, Sophia Viktoria
author
2018
This project focuses on paracrisis management on Facebook. Recently, research has examined paracrisis response strategies to find adequate ways of handling these reputation threats. The objective of this study is to test different selected paracrisis response strategies and identify the most recommendable strategy. Four organisational response strategies were examined: reform, humour, refuse, and refute. Two within-subjects experiments were conducted. Using fictional paracrises of fictional international IT suppliers, differences and effects in respondents’ perceptions of organisational reputation and paracrisis behavioural intentions were analysed. This was investigated in quasi-experiments with self-imposed and external paracrisis origins. In both experiments the results show that a reform strategy is the most recommendable, and a humorous strategy is the least recommendable, for this paracrisis situation. This component of Public Relations can prevent potential real-world crises and protect organisations’ reputations. Paracrises are an increasing concern for organisations as social media provide a platform for critical user comments.
http://hdl.handle.net/10230/35792
The effects of paracrisis origin and response strategy on audience’s perceived organisational reputation and behavioural intentions
oai:repositori.upf.edu:10230/480072021-07-23T16:44:21Zcom_10230_20645com_10230_16441col_10230_33553
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Barreda Pérez, Ana
author
2020
The purpose of this paper is to examine whether engaging in corporate philanthropy
disaster relief efforts has a significant positive impact on corporate reputation. This case
study focuses on the Spanish brand Inditex during the COVID-19 crisis. During the
climax of the pandemic, Inditex engaged in several philanthropic contributions such as
providing sanitary material to hospitals that lacked resources while the Spanish
government struggled to obtain them. Drawing from attribution theory, we analyzed the
relationship between Inditex’s philanthropic contributions and the impact they have had
on its corporate reputation as well as the mediating role of causal attributions. Using a
mixed-method approach, we collected data by means of an online survey and textual
analysis of social media regarding the impact of said contributions on individuals’
corporate perception; as well as the attributions inferred to its motives. Findings show
that Inditex’s reputation has not been significantly impacted by its philanthropy.
http://hdl.handle.net/10230/48007
Engaging in Corporate Philanthropy during
the COVID-19 Crisis and Corporate
Reputation: a Case Study on Inditex
oai:repositori.upf.edu:10230/480082021-06-30T17:33:49Zcom_10230_20645com_10230_16441col_10230_33553
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López Wild, Iris
author
2020
In 2017, powerful Hollywood producer Harvey Weinstein was exposed as having committed
countless acts of sexual violation. Following this, #MeToo gained a new visibility. PR was
used by Weinstein to defend himself and by victim/survivors to speak out. This study
examines how perpetrators and victim/survivors use PR to legitimise or delegitimise
accounts of sexual violation, and how this discourse is mediated through the press. Critical
discourse analysis is used to examine discourses emerging from Harvey Weinstein, Rose
McGowan and Ashley Judd, exploring how the Guardian mediates these discourses. Analysis
reveals that Weinstein’s discourse relied on reinforcing rape myths, himpathy and gendered
power relations. McGowan and Judd challenged systemised sexual violation and promoted
collective activism. #MeToo’s increasing visibility impacted reporting, as articles promoted
the need for a cultural shift. The study concludes that PR can reinforce or challenge
dominant discourses surrounding sexual violation, therefore facilitating or disrupting the
culture of complicity.
http://hdl.handle.net/10230/48008
Sexual Violation, Weinstein and Speaking Out:
The role of public relations and media in
legitimising accounts of sexual violation
oai:repositori.upf.edu:10230/480092021-06-30T17:31:39Zcom_10230_20645com_10230_16441col_10230_33553
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Pries, Sophie
author
2020
At the end of 2019, a new virus was discovered in Wuhan, China. The World
Health Organization (WHO) began communicating the new virus, known as
COVID-19 and on March 11, 2020, the WHO declared COVID-19 a pandemic.
This aim of this study is to find out how the WHO communicated the pandemic
and how the online media used WHO's communication to inform those
affected. This study focuses on the areas of health and crisis communication
and the communication of emerging infectious diseases. In addition, it
presents relevant literature on media studies and journalism in the health
sector. Qualitative studies were carried out to analyse public relations material
and compare it with reporting of online media. The findings show that the
media do not always fully represent the WHO's communication and are
therefore presented differently.
http://hdl.handle.net/10230/48009
Communication of the COVID-19
Pandemic by the WHO
Analysing the Flow of Information from
Organisational Communication to Media Reporting
oai:repositori.upf.edu:10230/480102021-06-30T17:28:46Zcom_10230_20645com_10230_16441col_10230_33553
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van Weeren, Kars
author
2020
Companies in the renewable energy industry communicate on their corporate
social responsibility (CSR) to comply to reporting legislation and to try and gain a
sustainable competitive advantage. The triple bottom line model distinguishes three
different dimensions to which CSR activities can be assigned; the economic,
environmental and social dimension. This dissertation takes a mixed method
approach to find out on which dimension the emphasis lays on in the CSR reports of
renewable energy companies. Furthermore, it aims to find out what topics and
narratives are used by renewable energy companies to communicate about CSR
activities. The CSR reports of Vestas (Denmark), Suzlon (India) and NextEra Energy
(United States) were thoroughly analysed. It was found that in all three analysed
reports, the social dimension was represented most heavily. Additionally, it can be
concluded that the social and environmental dimensions form very apparent thematic
areas across the analysed CSR reports.
http://hdl.handle.net/10230/48010
Representation of the triple bottom line.
A mixed method approach to CSR communication of
renewable energy companies