2024-03-28T12:26:31Zhttp://oai-repositori.upf.edu/oai/requestoai:repositori.upf.edu:10230/226452021-02-23T16:35:19Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Discovering Myanmar as a manufacturing country
Bals, Sebastian
Künzli, Andreas
Raps, Lena
Wichate, Yves
Master (Msc) in International Business. Master Thesis
Tutor: Tomislav Rimac
Due to high price pressure within the fashion industry, retailers are permanently looking for low-cost production locations. Myanmar, which recently opened its economy and is stressing for political reforms, becomes attractive as a manufacturing base for labor intensive industries. Tishat Ltd., a new garment sourcing agency in Myanmar, which offers reliable, fast and high quality sourcing services wants to become one of the first players in the market and by benefiting from its first mover advantage. The following thesis contains a country analysis, which illustrates the risks and benefits of doing business in Myanmar. Furthermore, an operational plan is elaborated in order to present the main activities of the company. Finally three different scenarios are presented in order to introduce a final recommendation.
2014-07-28
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/22645
eng
http://creativecommons.org/licenses/by-nd/3.0/es/
info:eu-repo/semantics/openAccess
Attribution-NoDerivs 3.0 Spain
oai:repositori.upf.edu:10230/247302018-01-24T08:06:33Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
SimplyVisa
Boersen, Nicoolas
Niehues, Kai
Scott, Hannah
Weyrich, Stefan
Master (Msc) in International Business. Master Thesis
Tutor: Jorge Mongay
Obtaining a visa to study abroad is a complicated process associated with a lot of stress for students. The uncertainty of not having all the necessary documents or all forms filled out in the correct way leads to a real risk of not receiving the visa in a timely matter or even at all. SimplyVisa is a business proposal that focuses on solving visa application problems for American students by providing them with all the required information and support in order to save them time and stress. We offer a wide range of services from simple application checks to covering the entire process beginning-to-end. In the first years SimplyVisa will focus on providing this service for US students who desire to study in Barcelona. We found that the Spanish market has the most attractive features for our business; however, in the future this business model could be exported to other countries./nThe following thesis contains an external analysis of the United States, Spain, and the International Higher Education industry they share, which illustrates the attractiveness of doing our business between these two countries. Moreover, the business plan highlights a detailed marketing and operational strategy about our planned activities. Finally our financial analysis examines three different scenarios to accurately forecast the possible financial future of our business.
2015-06-17
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/24730
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivs 3.0 Spain
oai:repositori.upf.edu:10230/247272018-01-24T08:06:23Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Touchland’s internationalization plan to the US
De Sola, Lía
Doenyas, Jojo Yoel
Robles, Mª Victoria
Thamm, Yvonne
Master (Msc) in International Business. Master Thesis
Tutor: Tomislav Rimac
Touchland is a Spanish enterprise with the ambition to revolutionize the global handsanitizer category. The objective of the company is to achieve sustainable growth by positioning Touchland as lifestyle reference for the industry. Its two main products:/nKUB and KUB2Go are promoted through the brand‟s environmental friendliness and/ndesign image. Issues of imitability will be overcome by this unique value proposition./nPreviously, the start-up used a “come-to-me” approach to enter new markets. Numerous/nsales representatives and distributors cover already large parts of the globe. In its first/npursue to actively open a market Touchland aims to expand to the US - the biggest,/nfastest growing, and most consciousness market for hand-sanitizers. A subsidiary in the/nUS will increase Touchland‟s brand awareness in the important market. Through the/ninnovation centered business structure Touchland differentiates itself from the large/nnumber of US competitors.
2015-06-17
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/24727
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivs 3.0 Spain
oai:repositori.upf.edu:10230/247292018-01-24T08:31:07Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
EduCom : bridging the gap, social enterprise for early childhood education
Mendanova, Danijela
Syring, Jan - Eric
Budden, Myall
Amigó i Navarro, Pau
Master (Msc) in International Business. Master Thesis
Tutor: Tomislav Rimac
EduCom is a social enterprise that focuses on providing quality early childhood education to impoverished areas in India. Education standards pose huge risks to the growth and sustainability of our world. More specifically, early childhood education from ages 0-6 is a grey area in education that is often completely underrepresented and vital in the successful development of human future. To combat this issue, EduCom locates its first project in India, working closely with the government to improve the public kindergarten system they currently have in place. After successful growth in Mumbai, EduCom aims to spread its business model throughout the country, improving the quality of education, raising awareness of health issues and documenting existing infrastructure. EduCom will ensure a brighter future through a positive impact on the development of future generations.
2015-06-17
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/24729
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivs 3.0 Spain
oai:repositori.upf.edu:10230/270012018-01-24T08:17:04Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Expansion of Disneyland to Brazil
Abdin, Fahim
Fajardo, Anna
Prudencio, Jennifer
Master (Msc) in International Business. Master Thesis
Tutor: Valentí Camps
This business plan explores an opportunity for The Walt Disney Company to develop its presence in emerging countries through the expansion of its Disneyland Park to Brazil. The venture proposed would be a break-through for the company who has yet to have such close presence in similar markets. Perhaps a move against the odds, the successful expansion of Disneyland to Brazil will be a great accomplishment for the company and the country, who has been working tirelessly to keep up with developed nations. This business plan has the opportunity to show the world the potential of emerging countries, and as a result, open the door for many companies to invest in the potential offered by developing nations.
2016-06-09
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/27001
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivs 3.0 Spain
oai:repositori.upf.edu:10230/327512018-01-24T08:03:11Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Ecobuild : Plastic bricks for sustainable housing
Bernardi, Lisa
Gaspar, Pedro
Ozcoidi, Javier
Randé, Manon
Master (Msc) in International Business. Master Thesis
Tutor: David Cosculluela
Ecobuild: Plastic Bricks for Sustainable Housing is centered around a proposed
new company, Ecobuild, which recycles plastic waste and processes it into bricks that
can be used to build sustainable houses. This project takes an existing technology,
which has already been proven successful as a business venture in other parts of the
world, and adapts it for launch in South Africa, followed by an international expansion
to Ghana and Mozambique. It presents itself on three fronts: first, as a new, low-cost,
and ecologically friendly way of building houses and closing the housing gap; second,
as a solution to the mounting waste management crisis in South Africa and across the
entire African continent, a pressing issue with dire health and safety consequences for
the general public; and third, as a solution to the housing crisis that has resulted from
rapid urbanization. The ultimate goal of this project is to create a positive social,
economic, and environmental impact in our locations, while also remaining profitable
and viable as a business.
2017-06-12
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/32751
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/350382018-07-06T09:00:15Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Eco Salud : a non-profit ultrasound clinic in Guatemala : business plan
McKay, Tara
Rodríguez, Kevin
Coll i LLauradó, Marta
Master (Msc) in International Business. Master Thesis
Tutor: Tomislav Rimac
EcoSalud is a non-profit organization that provides diagnostic imaging services to the citizens of Guatemala who do not have access to medical care. The company is comprised of trained sonographers who will travel to the rural, impoverished regions of Guatemala, providing free ultrasound examinations on pregnant women and citizens experiencing symptoms. In collaboration with Doctors Without Borders, EcoSalud's sonographers will act as scavengers by providing ultrasounds to as many citizens as possible and determining which patients need to be seen by a doctor for treatment. EcoSalud will also open an ultrasound clinic in its capital, Guatemala City, where scans will be offered at a very affordable price. Patients will be able to get appointments quickly, do not need a doctor's referral and will receive their results immediately.
2018
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/35038
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/350462018-07-07T01:31:32Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
3 Drone
Kloosterman, Jelmer
Ninot, Marcel
Veurink, Chloé
Master (Msc) in International Business. Master Thesis
Tutor: Manel Guerris
3Drone is a drone start-up that combines the use of robotics in disaster relief management with strategy development to efficiently manage natural disasters according to real-time needs. We develop an innovative software built on 3D mapping technology that provides an automatic damage severeness analysis based on drone footage, with limited human interaction needed. Our final product is a 3D map that is created by comparing a 3D map from before the natural disaster to one created after the disaster. This way, property damage can be precisely assessed and evaluated, which both speeds up the insurance claim process for insurance companies and allows governmental organizations to prioritize affected areas in their emergency relief strategy. 3Drone saves lives, time and money.
2018
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/35046
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/350472018-07-09T11:42:54Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Expansion of "Castell d'Encús" to Norway
Hoxha, Ana
Janeiro, Michelle
Pérez Martín, Jesús
Master (Msc) in International Business. Master Thesis
Tutor: Oriol Castells
This paper focuses on the expansion of the Catalan winery Castell d'Encús, into the highly competitive and regulated wine market of Norway. The business plan is focused around a margin strategy due to the winery ́s small size and unique characteristics which allow them to differentiate themselves through high quality and experimental wine. It provides a comprehensive analysis of the Norwegian wine industry which will be penetrated through the on-site HORECA market as this channel is exempted from the state- owned monopoly regulation as well as it represents a great opportunity for smaller wineries aiming for premium prices. An exclusive distributor agreement is selected as entry mode, where marketing plan as well as marketing expenses are to be jointly developed and shared. Specialized marketing activities we will used in order to establish as an experimental, authentic and high-quality brand in Norway.
2018
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/35047
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/354322018-09-07T01:31:48Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
UberECO : sustainable ridesharing
Kokotilo, Christopher
Derian, Evan
Graf, Serena
Master (Msc) in International Business. Master Thesis
Tutora: Luz Parrondo Tort
UberECO is a collaborative, sustainable model focused on shared mobility, green energy, and self-driving technology. Our objective is to create a working model whereby Tesla would supply Uber with a fleet of electric, self-driving vehicles that Uber would deploy on public roads in urban communities via a new service offering that we have coined “UberECO.” Ourworld’s largest urban areas are plagued with various transportation-related issues, including a growing need for spontaneous transportation, restricted parking access, large-scale traffic congestion, and polluted air (e.g. high CO2 emissions). To date, no shared mobility company offers a viable form of transportation to consumers that provides a convenient, eco-friendly and cost-efficient solution to these problems. By merging the interests of Uber and Tesla, UberECO represents a business model focused on both shared mobility and green energy as a means of combating these issues.
2018
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/35432
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/421632019-07-25T01:31:05Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Sysav internationalization to India
Fernández, Maria Gabriela
Sloan, Brittney
Master (Msc) in International Business. Master Thesis
Tutor: Tomislav Rimac
The Sysav Group, based in Sweden, recycles and treats waste from households and businesses and transforms it into electricity and other recycled materials. This business plan offers an in depth justification, internal and external analysis, as well as road map for Sysav Group to incorporate a wholly owned subsidiary in Hyderabad, India. The subsidiary will use the parent company’s advanced waste-to-energy electricity generation process to produce electricity that will be sold to Indian intermediaries (distribution companies), which will then be retailed to local households and businesses around Hyderabad. “Over 377 million urban people live in 7,935 towns and cities and generate 62 million tons (MT) of municipal solid waste per annum. Only 43 (MT) of the waste is collected, 11.9 MT is treated and 31 MT is dumped in landfill sites” (Lahiry, 2019). Sysav will provide electricity to the local community and help reduce the amount of waste that goes to landfills in India, while simultaneously turning a profit within year 1.
2019
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/42163
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/421642019-07-25T01:30:55Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Expanding Panda Express into the Netherlands
Jager, Inez
Wolterink, Lindsay
Master (Msc) in International Business. Master Thesis
Tutor: Valentí Camps
This thesis focuses on the expansion of the American-Chinese restaurant chain ‘Panda Express’ from the United States into the Netherlands. The concept of Panda Express will be unique in the Netherlands: it will be the only chain that offers American-Chinese cuisine.
This business plan focuses on the feasibility of the expansion, both theoretically and practically. It provides a comparison between Dutch and American markets and exemplifies fields which are different and important to focus on, such as food regulation and consumer preferences. Furthermore, a practical approach identifies the more specific steps that need to be taken in order to get Panda Express off the ground in the Netherlands. Panda Express
will differentiate itself in the Dutch market by offering high quality food against relatively low prices. According to the research conducted in this thesis, the expansion of Panda Express into the Netherlands is feasible.
2019
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/42164
eng
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
Atribución-NoComercial-SinDerivadas 3.0 España
oai:repositori.upf.edu:10230/453692020-10-02T01:31:00Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Snoezelen expansion to Germany
Altuntas, Baytu
Grammatikaki, Lida Maria
Rall, Alexander
Master (Msc) in International Business. Master Thesis. Curs 2019-2020
Tutor: Manel Guerris
This Master Thesis develops a plan for the Snoezelen company to expand its business to Germany. Thereby a two-dimensional expansion is conducted: First a new geographic area, second a new scope of application: Workplace productivity and wellbeing. The marketing activities place a high focus on digital marketing, brand building and customer education. The market will be entered without direct collaborations, but to scale the business, a franchise model will be applied later on. As data is crucial for this expansion, another focus is drawn on legal issues.
We will start with a tight HR planning and gradually increase the workforce to cope with an increasing amount of clients. The financial plan shows that operating costs increase significantly during the first 5 years due to an increasing amount of clients. A 50 % equity, 50 % loan model is proposed, resulting from a financing need of about 600.000 EUROS
2020
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/45369
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/453702020-10-02T01:30:56Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Everlane : a ‘radically transparent’ fashion company disrupting the industry. International expansion strategy
Yang, Rusi
Sliusarenko, Anastasia
Ferraro-Doucette, Emily
Master (Msc) in International Business. Master Thesis. Curs 2019-2020
Tutor: Tomislav Rimac
This Thesis project focuses on the expansion of the American sustainable apparel company Everlane into the German market. Everlane’s business is built around offering affordable, fair-trade clothing for men and women in a classic style with a transparent pricing model (which is a key differentiator in the fashion industry). This project starts by identifying the business opportunity, provides an in-depth analysis of the macro and micro environment, the study of the German market, and the local consumer preferences. Finally, it offers an actionable entry strategy including the supply chain management, the human resources and marketing plan, Corporate Social Responsibility, and a Contingency section to account for the potential impact of the COVID-19 crisis on the internationalization plan.
According to the research conducted during this project, the expansion of Everlane could be successful with a return on investment in Year 4.
2020
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/45370
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/455902020-10-28T02:30:40Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Solar Sister International
Cañas, Brenda
Ceron, Jasmine
Solodka, Yevhena
Master (Msc) in International Business. Master Thesis. Curs 2019-2020
Tutor: Tomislav Rimac
In this business plan, an existing social enterprise in Africa by the name of Solar Sister will be internationalized to Brazil. The company aims to provide skillful training and occupation to the impoverished women living in rural Brazil. The objective of Solar Sister is to train these women to become entrepreneurs, so that they will be able to enter rural communities to sell clean renewable energy. Overall, Solar Sister will be able to improve these impoverished communities by providing them with clean affordable renewable energy and also make a positive social impact on the lives of the rural Brazilian women by presenting them jobs and financial freedom.
2020
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/45590
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/456212021-09-21T09:23:21Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
The Rafa Nadal Academy franchise model in Singapore
Castelló Monsech, Marcel
Mokry, Alexander Charles Hans
Quinata Chennaux, Bryan Joseph
Master (Msc) in International Business. Master Thesis. Curs 2019-2020
Tutor: Andrew Coles
A newcomer to the world of franchising, the Rafa Nadal Academy, a center for tennis instruction, has grown rapidly over a period of four years, expanding to three new locations in the world, adding to the success of their flagship academy in Mallorca, Spain. While the Academy presses forward with new projects, at present it does not have a standardized and replicable franchise model for expanding internationally. This business plan ties together a series of assessment tools and practical measures in an effort to achieve an employable franchise model ready for use in the Singapore market.
The project builds on the early experiences of the Academy’s locations established in Spain, Greece, Mexico, and Kuwait. It pulls together a series of good practices of the Academy and provides strength to some weak areas of the present business model. Finally, based on the research and financial modeling, this business plan concludes that Singapore is an ideal location for the next Rafa Nadal Academy.
2020
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/45621
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/484872021-09-22T01:31:15Zcom_10230_20647com_10230_16441col_10230_22626
Expansion of MyOats to Germany
Wimmer, Lena
Pastor García, Rita
Master (Msc) in International Business. Master Thesis. Curs 2020-2021
Tutor: Tomislav Rimac
Esta Tesis de Máster, desarrolla un plan de negocio para que MyOats, que es la empresa que hemos creado aquí en España, expanda su negocio a Alemania. El objetivo de la empresa es producir una bebida de avena de origen vegetal 100 por ciento reciclable. Pretendemos crear una empresa respetuosa con el planeta siendo lo más sostenible posible en la fabricación y distribución de nuestros productos, sabiendo que esto es difícil a la hora de exportar. Hemos optado por producir únicamente leche de avena, dado que es la bebida vegetal que podemos producir de manera más sostenible.
Nuestra principal ventaja competitiva en un mercado fragmentado, es ser la primera empresa de Alemania que vende productos lácteos de origen vegetal en botellas de cristal. Al entrar en el mercado alemán a través de una empresa de distribución, conseguimos afianzarnos en el sector de los productos de gran consumo y formaremos parte de un gran movimiento hacia un consumo alimentario más sostenible.
This Master Thesis, develops a business plan for MyOats, which is the company that we have created here in Spain, to expand its business to Germany. The company aims to produce a 100 percent recyclable plant-based oat drink. We intend to create a company that is respectful of our planet by remaining as sustainable as possible in the manufacture and distribution of our products, in the knowledge that this is difficult when it comes to exporting. We have opted to solely produce oat milk, given that it is
the vegetable beverage that we can produce in the most sustainable way.
Our competitive advantage in a fragmented market is to be the first company in Germany selling plant-based dairy products in glass bottles. By entering the German market through a distributorship we achieve to gain a foothold in the FMCG industry and we will be part of a big movement towards more
sustainable food consumption.
2021
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/48487
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/484882021-09-22T01:31:13Zcom_10230_20647com_10230_16441col_10230_22626
IBC Solar’s international expansion into Canada
Grimsdale, Halee
Geng, Yiwen
Master (Msc) in International Business. Master Thesis. Curs 2020-2021
Tutor: Manel Guerris
En este trabajo, la empresa de energía solar IBC Solar de Alemania se internacionalizará a Canadá. El enfoque de este documento es la viabilidad de la expansión y una estrategia de expansión inicial más factible. En términos de viabilidad, este plan analiza las condiciones externas del mercado canadiense, al tiempo que da ejemplos de áreas que necesitan atención, como la competencia cada vez más feroz en el mercado solar.
En términos de estrategia de expansión, después de planificar inicialmente la participación de mercado esperada, comenzamos con una estrategia de marketing detallada e integral y planificamos gradualmente los recursos humanos, y mejoramos la atracción de talento de la compañía manteniendo el ambiente de trabajo amigable único de BluEarth. En el plan financiero, teniendo en cuenta la enorme inversión de capital inicial de la empresa de energía solar, propusimos el 50% del capital social de la empresa matriz alemana de IBC Solar, el 50% del modelo de préstamo y una demanda de financiación de 75 millones de dólares canadienses.
In this paper, the IBC Solar solar energy company from Germany will internationalize to Canada. The focus of this paper is the feasibility of expansion and a more feasible initial expansion strategy. In terms of feasibility, this plan analyzes the external conditions of the Canadian market, while giving examples of areas that need attention, such as the increasingly fierce competition in the solar market.
In terms of expansion strategy, after initially planning the expected market share, we started with a detailed and comprehensive marketing strategy and gradually planned for human resources, and improved the company's talent attraction by maintaining the unique friendly working environment from BluEarth. In the financial plan, taking into account the huge initial capital investment of the solar energy company, we proposed 50% of the equity of IBC Solar's German parent company, 50% of the loan model, and a financing demand of 75 million Canadian dollars.
2021
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/48488
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/484892021-09-22T01:31:11Zcom_10230_20647com_10230_16441col_10230_22626
Vemini expansion to Singapore
Burgo, Ferdinando
Eichelmann, Frederic
Severini, Piertommaso
Master (Msc) in International Business. Master Thesis. Curs 2020-2021
Tutor: Tomislav Rimac
Vemini es una empresa italiana que creó un dispositivo biométrico para escanear la mano de sus usuarios y conectarlo a su identidad digital. El producto permite a las personas realizar diferentes acciones en la vida real: pagos, acceso a la casa, acceso al automóvil y firma de documentos. Vemini
tiene como objetivo redefinir el paradigma de autenticación para Internet de las cosas. En el lenguaje de la tecnología de la información, por “autenticación" se refiere al proceso o acción de verificar y comprobar la identidad de un usuario o proceso. El producto específico que discutiremos en esta sección es nuestro Point-of-Sales Terminal. Vemini proporciona una solución diseñada para redefinir el paradigma del sistema de pago, ofreciendo una solución que no necesita tarjetas ni móviles, sino impulsada por nuestra autenticación biométrica central descentralizada (la palma de su mano). Este plan de negocios tiene como objetivo evaluar los riesgos y posibilidades relacionados con el enfoque de nuestra empresa en el mercado de Singapur. Gracias a nuestra nueva tecnología totalmente desarrollada internamente y a la orientación tecnológica de los países asiáticos, aspiramos a ser la empresa de autenticación biométrica más eficiente de Asia por dos razones: nuestro dispositivo confiable y nuestros casos de uso versátiles. Imagine un mundo interconectado donde una identidad única, confiable e interoperable le permite acceder a cualquier espacio, pagar o asegurar lo que ama. Aspiramos a crear este mundo.
Vemini is an Italian company that assembled a biometric device for the hand palm scanning that provides its users with a decentralized digital identity. The product enables people to perform different actions in real life: payments, house access, car access and signature of documents. Vemini aims to redefine the paradigm of authentication for the Internet of things. In the language of information technology “authentication” stands for the action of verifying and proving the identity of users. The specific product we will discuss in this section is our Point-of-Sales Terminal. Vemini provides a
solution designed to redefine the paradigm of the payment system by providing a cardless and deviceless solution powered by our core decentralized biometric authentication (the hand palm). This business plan aims to evaluate risks and possibilities related to the approach of our company to the Singaporean market. Thanks to our new technology totally developed in house and the tech-friendly mindset of asian countries, we want to be the most efficient Biometric company in Asia for two reasons: our reliable device and our versatile use cases. Imagine an interconnected world where a unique, trusted and interoperable identity allows you to access any space, to pay, or secure what you love. We are creating this world.
2021
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/48489
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/539682022-09-02T01:31:55Zcom_10230_20647com_10230_16441col_10230_22626
Iberdrola’s internationalisation to Colombia: solar and wind energy generation
Revell, Robert
Rodríguez, Diego
Valarezo, Patricia
Master (Msc) in International Business. Master Thesis. Curs 2021-2022
Tutor: Andrew Coles
La utilización de combustibles fósiles, que es la mayor fuente de contaminación atmosférica, es el epicentro de la crisis climática del siglo XXI. Mientras las emisiones antropogénicas se disparan junto con el aumento exponencial de la población, sobre todo en los países en vías de desarrollo, la demanda de energía, bienes y servicios crece. La formación de este círculo vicioso y perjudicial agrava aún más los problemas a los que nos enfrentamos en relación con el medio ambiente. Unas fuentes de energía renovable asequibles y eficientes pueden contribuir a los esfuerzos por reducir las emisiones de gases de efecto invernadero y allanar el camino hacia un método sostenible de producción de energía que pueda satisfacer la creciente demanda de los países en vías de desarrollo. Este plan de negocios de tesis se enfoca en la expansión internacional de Iberdrola en Colombia en la apuesta por establecer una filial, para reforzar la industria de la energía renovable dentro de una economía en vía de desarrollo. Dentro de esta tesis, se ofrece un fragmento introductorio además de un análisis en profundidad, externo e interno del mercado colombiano. Además, se presenta un análisis financiero detallado de la expansión junto con los aspectos de marketing y legales necesarios para explorar la internacionalización de Iberdrola a Colombia. Se puede concluir, luego de la investigación, que dicho plan sería factible para permitir y potenciar la energía renovable dentro de Colombia, con métodos de entrada innovadores a través de las subastas y los PPA.
The combustion of fossil fuels, which are the largest source of atmospheric pollution, acts as the epicenter to the climate crisis within the 21st century. Whilst anthropogenic emissions soar alongside exponentially increasing populations, particularly within developing countries, the demand for energy, goods and services grows. The formation of this vicious and detrimental positive feedback cycle further exacerbates the issues we face in relation to the environment. Affordable and efficient sources of renewable energy can assist efforts to reduce greenhouse gas emissions and pave a way to a sustainable method of energy production to which can meet the growing demands within developing countries. This thesis business plan delves into the international expansion of Iberdrola into Colombia in the bid to set up a subsidiary, to reinforce the renewable energy industry within a developing economy. Within this thesis, an introductory passage is provided in addition with an in-depth examination from an external and internal view of the Colombian market. Moreover, a detailed financial analysis of the expansion is established along with the marketing and legal developments necessary to explore the internationalisation of Iberdrola to Colombia. It can be concluded, after the following research, that such a plan would be feasible to enable and enhance renewable energy within Colombia, with innovative entry methods through the auctions and PPA’s.
2022
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/53968
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/539692022-09-02T01:31:56Zcom_10230_20647com_10230_16441col_10230_22626
Business plan for an international stock evaluation platform: an international expansion from Germany to Singapore
Wirthmann, Jonas
Mann, George
Pohl, Tim
Master (Msc) in International Business. Master Thesis. Curs 2021-2022
Tutora: Luz Parrondo
Esta tesis se centra en la expansión internacional de una herramienta de evaluación de valores desde Alemania hasta Singapur. El modelo de negocio en sí es una novedad y una idea de los autores. En esta tesis se examina la viabilidad del servicio y se desarrollan estrategias para una implantación y expansión exitosa en el mercado de Singapur. A efectos académicos, se supone que la empresa ya está instalada en Alemania. Aunque en realidad esta tesis proporciona un plan de negocio para una empresa de nueva creación que proporcionará acceso al análisis de acciones financieras basado en métodos financieros modernos a las masas y democratizando el acceso a estos servicios. A lo largo de la tesis proporcionamos un plan minucioso de pasos prácticos, enfoques y estrategias para construir esta empresa. Con respecto a nuestro análisis, encontramos que este modelo de negocio es viable y exitoso en el mercado de Singapur.
This thesis focuses on the international expansion of a stock evaluation tool from Germany to Singapore. The business model itself is a novelty and an idea of the authors. Within this thesis the viability of the service is examined and strategies for a successful implementation in and expansion to the Singaporean market developed. For academic purposes it is assumed that the company is already set-up in Germany. Though in reality this thesis provides a business plan for a start-up that will provide access to financial stock analysis based on modern financial methods to the masses and democratizing access to these services. Throughout the thesis we provide a thorough plan for practical steps, approaches, and strategies in order to build this company. With regards to our analysis, we found this business model to be viable and successful in the Singaporean market.
2022
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/53969
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/539702022-09-03T01:32:09Zcom_10230_43921com_10230_16441com_10230_20647col_10230_44100col_10230_22626
Internationalisation plan of Onyx Solar: sustainable architecture: internationalisation of the Spanish photovoltaic manufacturer Onyx Solar to Saudi Arabia
Bacchi, Leonardo
Mazzuchelli, Fausto
Hellwig, Johannes
Master (Msc) in International Business. Master Thesis. Curs 2021-2022
Tutor: Tomislav Rimac
El objetivo de este trabajo de fin de máster es crear una estrategia empresarial integral para la internacionalización de Onyx Solar en Arabia Saudita. El contenido principal incluye un análisis del entorno externo de Arabia Saudita y de la industria de la construcción, las condiciones dadas por los distintos organismos reguladores y el modo de entrada al mercado elegido. Además, hemos realizado un plan de logística, un plan de recursos humanos y un análisis y previsión financiera de nuestro negocio en Arabia Saudita. Sobre la base de estos resultados, desarrollamos una estrategia para introducir a Onyx Solar en el prometedor mercado de Arabia Saudita, ganar cuota de mercado y, en última instancia, optimizar los beneficios para todas las partes interesadas alcanzando nuestros objetivos deseados.
The goal of this master's thesis is to create a comprehensive business strategy for Onyx Solar's internationalisation into Saudi Arabia. The main content includes an external environment analysis of Saudi Arabia and the construction industry on site, the given framework conditions by regulators and the entry mode we chose. Furthermore, a logistics plan, the human resource plan, and a financial analysis and forecast of our business in Saudi Arabia. Based on these findings, we developed a business strategy to introduce Onyx Solar to the promising market of Saudi Arabia, gain market share, and ultimately optimise profit for all stakeholders by reaching our desired objectives.
2022
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/53970
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/539712022-09-02T01:31:59Zcom_10230_20647com_10230_16441col_10230_22626
Ttokens event: management NFT company: digital ticketing supply company
Dalić, Bruno
Petrinovic, Natali
Master (Msc) in International Business. Master Thesis. Curs 2021-2022
Tutora: Luz Parrondo
En este documento, se explicará y desarrollará el Plan de Negocio para la internacionalización de la empresa TTokens a un mercado extranjero - concretamente al Reino Unido. El enfoque de este trabajo se centrará en las ventajas de nuestro software, que tendrá un gran impacto en las finanzas de nuestros socios. Nuestros productos incitan a modernizar y simplificar el aspecto de las transacciones realizadas por las empresas. Nuestros productos son de naturaleza disruptiva para el entorno actual del mercado porque son innovadores y aportan otra esfera de funcionalidades y ventajas para el empresario. La capacidad de rastrear y registrar su propiedad bajo certificados que no pueden ser replicados por nadie. Mediante el uso de nuestro software el cliente evitaría la existencia de "mercados grises" en cuanto a la reventa de billetes u otros artículos.
In this paper, the company TTokens will further explain and develop its Business Plan for the internationalization of the company to a foreign market - specifically the United Kingdom. The focus of this paper shall be on the advantages of our software that will greatly impact the financials of our partners. Our products incite modernizing and simplifying the aspect of transactions made by businesses. Our products are of a disruptive nature for the current setting of the market because they are innovative and bring another sphere of functionalities and perks for the business owner. The ability to track and log your ownership under certificates that cannot be replicated by anybody. Via usage of our software the client would avoid the existence of 'grey markets' in terms of resales of tickets or other items that the company should in term have been a participant of.
2022
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/53971
eng
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/577702023-08-03T01:30:36Zcom_10230_20647com_10230_16441com_10230_43921col_10230_22626col_10230_44100
Internationalization of the social hub to Canada
Fast, Lena
Mazliach, Lindsay
Obdeijn, Fleur Isabelle
Master (Msc) in International Business. Master Thesis. Curs 2022-2023
Tutor: Valentí Camps
This master thesis project presents a comprehensive business plan for the strategic expansion of The Social Hub (TSH) into the thriving hybrid-hospitality market of Montreal, Canada. The project substantiates the theoretical and practical viability of internationalizing this hybrid-hospitality and co-working facility. The business plan entails a comprehensive assessment, encompassing both internal and external dimensions of the Canadian market and its potential prospects. Beyond the market analysis, the following report includes an operational framework, a comprehensive marketing plan, a supply chain management strategy, a human resource plan as well as a thorough financial analysis. The aim is to deliver a well conceptualized internationalization strategy that will effectively position TSH in the new market in order to establish a strong presence and deliver exceptional experiences to its customers. With careful execution of the outlined plan, TSH is poised to become a prominent player in the Montreal hybrid hospitality sector with further expansion opportunities throughout North America in the future.
Esta tesis de máster presenta un plan de negocio completo para la expansión estratégica de The Social Hub (TSH) en el prometedor mercado de la hostelería híbrida de Montreal, Canadá. El proyecto corrobora la viabilidad teórica y práctica de la internacionalización de este centro híbrido de hostelería y co-working. Este informe conlleva una evaluación exhaustiva, que abarca tanto las dimensiones internas como externas del mercado de Canadá, y sus perspectivas potenciales. En el presente trabajo
incluye: marco operativo, plan de marketing, estrategia de gestión de la cadena de suministro, plan de recursos humanos, al igual que un exhaustivo análisis financiero. El objetivo es ofrecer una estrategia de internacionalización bien conceptualizada que posicione eficazmente a TSH en el nuevo mercado para establecer una fuerte presencia y ofrecer experiencias excepcionales a sus clientes. Con la ejecución del plan mencionado, TSH estará preparada para convertirse en un actor destacado en el sector de la hostelería híbrida de Montreal, con nuevas oportunidades de expansión por toda Norteamérica en el futuro.
2023-07-11
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/57770
eng
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
oai:repositori.upf.edu:10230/577712023-08-03T01:30:34Zcom_10230_20647com_10230_16441com_10230_43921col_10230_22626col_10230_44100
Plastic Entropy: an enzyme solution to plastic waste
Güell Barcons, Pau
Hammer, Thomas Lønn
Schmid, Florian
Master (Msc) in International Business. Master Thesis. Curs 2022-2023
Tutor: Tomislav Rimac
This Master Thesis Project presents a comprehensive business plan for Plastic Entropy, a biotech startup aiming to address global plastic waste pollution through a sustainable and innovative solution that uses patented enzymes to biodegrade plastic waste, particularly PET plastic. The thesis explores ways of licensing this technology globally, and the company's market entry strategy for India, a country grappling with significant plastic waste issues. It outlines Plastic Entropy's value proposition, target market, marketing strategy, and financial projections. The plan also emphasises the importance of partnerships, digital presence, and continuous R&D for the company's success.
Aquest projecte final de màster presenta un pla de negocis integral per a Plastic Entropy, una empresa biotecnològica que pretén fer front a la contaminació mundial per residus plàstics mitjançant una solució sostenible i innovadora, la qual utilitza enzims patentats per biodegradar els residus plàstics, concretament PET. La tesis explora formes de llicenciar aquesta tecnologia a escala global, així com l’estratègia d’entrada a la India, un país amb importants problemes de contaminació per residus plàstics. Es descriu la proposta de valor de Plastic Entropy, el seu mercat objectiu, estratègia de
màrqueting i previsions financeres. El projecte també emfatitza la importància d’associacions, la presència digital i una R+D continua per a l’èxit de l’empresa.
Este proyecto de fin de máster presenta un plan de negocio integrado para Plastic Entropy, una empresa biotecnológica que pretende hacer frente a la contaminación mundial por residuos plásticos mediante una solución sostenible e innovadora, la cual utiliza enzimas patentadas para biodegradar
dichos residuos plásticos, concretamente PET. La tesis explora formas de licenciar esta tecnología a escala mundial, así como la estrategia de entrada en la India, un país que lidia con importantes problemas de contaminación por residuos plásticos. Se describe la propuesta de valor de Plastic Entropy, su mercado objetivo, estrategia de marketing y previsiones financieras. El plan también hace hincapié en la importancia de las asociaciones, la presencia digital y una I+D continua para el éxito de la empresa.
2023-07-18
info:eu-repo/semantics/masterThesis
http://hdl.handle.net/10230/57771
eng
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License